Location: Amsterdam / Hybrid
Team: Marketing
Type: Full-time

Who We Are

At Hitachi Construction Machinery Europe (HCME), we design and manufacture one of the world’s most extensive ranges of hydraulic excavators—from compact one-tonne units to colossal 780-tonne mining machines. Our portfolio also includes wheel loaders, rigid dump trucks, and highly specialized equipment for unique applications.
But at HCME, we believe we build more than machines.
We build the future of construction.
As part of the global Hitachi family, we are driven by innovation, environmental responsibility, and a deep commitment to customer trust and satisfaction. Our Amsterdam headquarters is home to a diverse, forward-thinking team developing next-generation technologies and support services that empower customers across Europe and beyond.

Our Values

• Honesty & Sincerity – The foundation of every interaction.

• Environmental Respect – Protecting the world we help shape.

• Social Responsibility – Valuing people, culture, and community.

• Reliable Leadership – Agreed is agreed. We stand behind our commitments.

 

Your Mission

The Campaign Manager is responsible for developing, planning, executing, and optimizing marketing campaigns that contribute to brand awareness, lead generation, customer activation, and commercial performance. The role acts as a key connector between marketing, sales, digital, branding, and external partners to ensure successful campaign delivery.

A specific focus area of the role is supporting marketing communication and campaign activities related to the brand transition to LANDCROS.

What You’ll Be Doing

Campaign Strategy & Planning

• Develop integrated marketing campaigns (online and offline) based on brand strategy, market insights, and commercial objectives

• Prepare campaign briefings, objectives, budgets, and timelines

• Define target audience segmentation and determine the optimal channel mix (digital, social, email, events, POS, PR)

• Ensure campaign planning supports both business priorities and brand transition objectives

 

Campaign Execution

• Coordinate campaign implementation in collaboration with internal teams and external agencies

• Manage creative development including content, visuals, video, copy, and marketing materials

• Deploy campaigns across digital platforms such as marketing automation systems, social advertising platforms, and CMS environments

• Support communication roll-out related to the LANDCROS brand transition, ensuring consistency in messaging and assets

 

Performance Analysis & Optimization

• Monitor campaign performance using dashboards and KPIs (such as reach, engagement, CTR, conversions, and ROI)

• Conduct A/B testing and use data insights to optimize campaign effectiveness

• Prepare performance reports and present recommendations to stakeholders

 

Stakeholder Management

• Align with sales, product management, CRM, digital, and branding teams to ensure campaigns support business and brand priorities

• Manage relationships with external partners such as media agencies, creative agencies, and production suppliers

• Provide clear and timely updates on campaign progress, deadlines, and results

 

Content & Creative Support

• Contribute to campaign concept development and storytelling approaches

• Support the creation of campaign content including email flows, social posts, landing pages, and presentations

• Safeguard brand identity, messaging, and tone of voice across all campaign outputs, with special attention to the LANDCROS brand implementation

 

 Leading authority: 

The Campaign Manager has leading authority in project form. It concerns the development, implementation and execution of the different projects.  The management aspects that need to be monitored are time, information, costs, organization and quality. 

What You Bring

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field

• 10+ years of experience in campaign marketing, digital marketing, or marketing project management

• Experience with marketing automation, social advertising, and/or performance marketing is a strong advantage

• Strong project and campaign management skills, from briefing to launch

• Analytical mindset with experience interpreting campaign data and dashboards

• Creative thinking combined with commercial awareness

• Experience with tools such as Google Analytics, social advertising platforms, CMS systems, and email marketing tools

• Excellent written and verbal communication skills

• Structured, proactive, and results-oriented working style

 

What We Offer

• Compensation built of a yearly gross salary between 52’000 euros and 80’000 euros (including holiday allowance and based on experience) + a guaranteed bonus (4%)

• 27 days of leave + 13 extra collective days of leave (ADV)

• ‘Metalektro’ Collective Labour Agreement (CLA)

• Excellent pension scheme with a high employer contribution

• Working from home possibility and flexible working hours

• Budget of 1500 euro’s to set up your workplace

• Collective accident insurance

• International learning and development program

• Career opportunities

 

Ready to Apply?

We’d love to hear from you. Click Apply Now and take the next step in your career.
At HCME, we’re committed to building a diverse and inclusive workplace—everyone is welcome.