Marketing Automation Specialist
Location: Amsterdam
 

We'd love to see examples of your work! If you have any projects that showcase your skills in design, user experience, or content creation, we'd be excited to see them.

The role:

The marketing automation specialist will increase marketing efficiency and generate more targeted leads, professionalize and improve lead conversion rate and ROI. Perform data analysis to identify activity patterns to increase campaign efficiency for HCME and its dealer network.

The responsibilities:

• Act as the brand guardian, ensuring all marketing communications and collaterals align with the company's brand guidelines

• Manage end-to-end automated campaigns, ensuring successful outcomes across multiple markets with high-quality standards

• Serve as the ambassador for HubSpot, leveraging its capabilities to optimize marketing automation and CRM strategies.

• Work closely with internal teams and external agencies to manage production and optimize campaign performance

• Measure and analyse campaign KPIs to improve lead generation and email strategies

• Oversee email campaigns, ensuring quality control and optimal send frequency

• Develop digital marketing tooling and deliver email design, user experience, copywriting, storytelling and good call to actions

Who are we looking for:

• At least 3 years of experience is similar role

• Excellent communication skills in English (other European languages is a plus)

• Experience with marketing automation platforms, CRM systems and email marketing

• Basic design abilities to create engaging content (Photoshop or Adobe Illustrator)

• Change-driven and proactive, self-starting personality

What will you love about working with us:

• Compensation built of: base salary + a holiday allowance (8%) + a guaranteed bonus (4%) + a variable bonus based on individual performance and company results

• 27 days of leave + 13 extra collective days of leave (ADV)

• ‘Metalektro’ Collective Labour Agreement (CLA)

• Excellent pension scheme with a high employer contribution

• Working from home possibility and flexible working hours

• Budget of 1500 euro’s to set up your workplace

• Collective accident insurance

• International learning and development program

• Career opportunities

About Hitachi

Hitachi Construction Machinery is a world leading manufacturer of construction and mining equipment with a strong focus on a consistent development to provide customers with the technology, products and services that generate new value. Its employees represent a group of trusted experts while keeping continued focus on innovation and growth. Are you an independent achiever focused on the performance that is looking to join a multi-cultural, collaborative and results- driven working environment? If so, the we are looking for you!

We hire great people for great opportunities!
Please visit our website to discover more about our employees’ stories and the various career possibilities we offer.

Interested? Get in touch or apply!